Diego Perdana – Product Manager Portofolio

The role of a product manager is multifaceted and involves a range of responsibilities. Here is an overview of what a product manager typically does:

Strategic Work

Product managers are responsible for leading the strategic side of a product from development to deployment. They collaborate with leaders from various business functions, including sales, marketing, operations, and development, to define the product vision and roadmap[1][3][4].

Tactical/Execution Work

Product managers facilitate the product life cycle from inception to release, ensuring that the product meets user needs and business goals. This involves analyzing results to measure success and making adjustments as needed[1][3][4].

Meetings

Product managers spend a significant amount of time in meetings, delegating work, providing updates on project progress, presenting the final product, sharing key insights, and communicating with stakeholders[1][4].

Management

Product managers manage cross-functional teams, ensuring that engineers, designers, and sales and marketing teams are aligned and working together effectively[1][4].

Communicating with Seniors

Product managers regularly provide status updates to their superiors, turning roadblocks into insights or opportunities[ 1][4].

Talking to Customers

Product managers stay in touch with market trends and customer needs, gathering feedback to refine the product and ensure it meets user expectations [1][4].

Working with Consultants & Vendors

Product managers work closely with vendors and consultants, ensuring that new systems and changes align with the product vision and goals[1][4].

Key Skills

Product managers require a range of skills, including:

• Data analysis to measure product performance and make data-driven decisions
• Market research to stay informed about market trends and customer needs
• Roadmap planning and prioritization to define the product vision and roadmap
• UX/UI design knowledge to ensure user-centered design
• Technical knowledge to understand the technical aspects of product development
• Agile product development to manage the product life cycle effectively
• A/B testing to measure the impact of changes and optimize the product[4]

Overall, product managers play a crucial role in guiding the development and launch of products, ensuring that they meet both user needs and business goals.

Citations:
[1] https://careerfoundry.com/en/blog/product-management/what-does-a-product-manager-do/
[2] https://www.linkedin.com/pulse/so-what-does-product-manager-actually-do-karthik-raman
[3] https://www.coursera.org/articles/what-does-a-product-manager-do
[4] https://productschool.com/blog/job-search/what-does-product-manager-do
[5] https://www.heap.io/topics/what-does-a-product-manager-do