Dear Visitors,

I am excited to introduce myself as the driving force behind this personal website, where I bring together my passion, expertise, and experiences in the realm of Product Management. With over 5 years of hands-on involvement in crafting consumer-facing products and steering them through the stages of inception, scaling, and growth, I am committed to delivering valuable insights and content that cater to both aspiring and seasoned product managers. My journey in Product Management has encompassed a diverse range of products, spanning industries such as E-commerce, Marketplace Platforms, Health Insurtech (B2B, B2C, and B2B2C), Discovery Journeys, Search, SEO Pages, Categories, Internal Tools, and Landing Pages. I’ve also dabbled in Payment Card Issuing, Banking APIs, and Chatbots.

Having had the privilege of contributing to the growth of a Decacorn Tech company and participating in Series B and Series A stages, I’ve been at the forefront of cutting-edge product development. My journey also includes a leadership role at Kitalulus, where I successfully led product teams, expanded team size, and played a pivotal role in creating and launching products that achieved remarkable milestones. One of the most defining chapters of my journey unfolded at Kitalulus, where I served as the first senior leader product, entrusted with shaping the company’s product vision, roadmap, strategy, and PM team growth. I had the privilege of leading and collaborating with 3 squads, comprising over 40 members, while mentoring 8 product managers of varying experience levels, including interns, associates, and senior PMs. My responsibilities included setting product OKRs and visions, streamlining development processes, creating roadmaps for each squad, and removing day-to-day blockers. Furthermore, my collaborative efforts contributed to achieving 60% overall OKR achievements for all squads and an average of 64% product roadmap success

One of the standout chapters of my career unfolded at Tokopedia, where I was entrusted with a pivotal role in shaping the Search Bar and Autocomplete features. During my tenure, I pioneered the creation of the Global Search Suggestions feature, which led to a significant increase in daily traffic, with over 4 million unique keywords and 15 million daily users. This feature became a prominent aspect of the platform, experiencing a 51% higher usage rate compared to manual entry.

My contributions extended to A/B testing experiments with innovative products designed to boost search queries, including personalization search bars, popular searches, recent searches, autocomplete suggestions, searching shop options, cross-selling widgets for digital and financial services, campaign suggestions, and internal tools. Additionally, I played a key role in establishing the Business Ops function within the Search Tribe, managing campaigns worth over 3+ billion Rupiah per month. My journey at Tokopedia also included the honor of serving as the Captain for search on the WIB TV Show events from 2020 to 2021, showcasing my leadership and communication skills on a broader stage.

Thank you for visiting, and please feel free to connect with me through the provided contact information or explore the content on this website. Together, let’s embark on a journey of continuous learning and growth in the dynamic field of Product Management.