Kitalulus – Senior Lead Product Manager – Diego Perdana

Company Overview

KitaLulus is the #1 job platform in Indonesia. With millions of monthly active users spread across 60 cities across the country, we help companies source the best talents effectively and efficiently. Our newly launched Artificial Intelligence cuts down screening time from 30 minutes to 2 minutes while providing recruiters with the most relevant candidates.

Products Scope

Employer Dashboard (Web Based)
— Monetization & Subscription
— Manage Candidate
— Manage Jobs (create, copy, closed, repost)
— Account Page
— AI Candidate Recommendation
Job Consumer App (Web and App Based)
— Homepage and Search
— Job application process
— Premium Features with AI
— Account page
— Community and Learning
— Ads and Notification
— Premium Subscription (Kitalulus Plus)
— Custom segmentation
Internal Web Admin Tools (Web)
Third parties marketing platform

Metrics Achievement

Increase Job Seeker Monthly Active Users by from 1 mio to 1.8 mio in 6 months
Gather 100 companies as client in the last 3 months by providing Free trial version for our Employer dashboard
Increase CVR for paid employers by 300% in Q1 2023 with estimated revenue 500M
Launched Community video content product MVP and gain 4000 WAU that increasing 20% of apps total engagement
Launched BelajarPro (CPNS) product MVP and gain revenue 100M in 3 months
Helping define Mission based product MVP using no-code project and gain revenue 200M in 6 months
Increasing % job with qualified candidate from 35% to 42%
Launched Kitamatch AI to helping employer find good quality candidate with overall CVR is 20%
Reach NPS from Employer with score 30%-40% in quarterly basis
Increase DAU Community by 200% in Q1 and Q2 2023
Increase CVR for overall candidate movement on employer dashboard from 9% to 14% in 3 months
Launched ads and multiple inventory to promote partnerships and gain +100M revenue using Admob
Maintaining job Seeker retention rate with numbers 63% user retain on W+1
Achieving Google Best Play awards on 2022 after 1.5 years launched
Achieving iOS Appstore top 3 on business category in Indonesia country after 1 month launched
Launching Kitalulus Plus as Premium subscriptions feature for job seeker in 2 months and reach 1000 sales in 2,5 months [2023]
Launching Vacancy Screening question for employer dashboard that have positive impact which higher CVR (+2%) for moving candidate compare to non-screening question vacancy. [2023]
Revamps Ads on Job seeker platform with new Engine and get revenue +5000 USD in monthly basis [2023]
Increase Ads on Job seeker platform with capability by improving adaptive size and more competitiveness engine. Generated revenue +10000 USD in monthly basis [2024]
OKR Product Team Q4 2022 Achievement 47% (8 out of 17 OKR achieve meet/stretch target)
OKR Product Team Q1 2023 Achievement 37,5% (3 out of 8 OKR achieve meet/stretch target)
OKR Product Team Q2 2023 Achievement 43,75% (7 out of 16 OKR achieve meet/stretch target)
OKR Product Team Q3 2023 Achievement 67% (10 out of 15 OKR achieve meet/stretch target)
OKR Product Team Q4 2023 Achievement 76% (16 out of 21 OKR achieve meet/stretch target)
OKR Product Team Q1 2024 Achievement 81% (17 out of 21 OKR achieve meet/stretch target)
OKR Product Team Q2 2024 Achievement 85% (17 out of 20 OKR achieve meet/stretch target)

Product Organization Achievements

Leading 8 PMs from multiple level (associate, mid and senior) and success to promote 3 people in one year (2 associate to mid level and 1 mid level to senior level)
Leading product team team with happiness scale +8/10 and increase the productivity team by 50% with product roadmap and various process improvement
Building product roadmap with the team and always manage 60-70% of roadmap always achieve with more than 20 small backlog and 3 big project on every quarter in every squad. (in total we have 3 squads)
Leading and collaborate with 3 squads that consist of designer, data, engineering(mobile, backend, web, SQA, SRE and principal) and product marketing with +60 people in team
Collaborate with various stakeholders that consist of 10 different function to deliver project with more than+100 people
Building product vision, OKR and roadmap in every quarter since Q4 2022 until now
Formed strong relationships with upper stakeholders including Co-Founder, C-Level and VP of engineering
Experiment with development life cycle including Sprint, Flexible Sprint and Kanban to increased development productivity but can keep maintain the product quality + engineering wellness.
Successfully level up 3 PMs in mid year performance appraisal 2024